Registering your brand could be one of the most important things your do for your business. Ever wondered what you would do if someone took your brand and identity away? Would you start again? or maybe cobble together what’s left?

If your like Eureka then you wouldn’t want that to be your only option. In the last 10 years, Eureka has been building a strong and professional brand that can be recognised through out the local communities not just here but around the country.

Eureka now has over 15 different ways in which to promote brand awareness. These include the website, pens, ‘post it’ notes, 3 x social media sites, literature and many more.

As well as using the brand for promotional aspects and literature, as shown above, Eureka also uses the branding to enable sponsorship of events and local teams.

Any company can use the ™ sign on any unregistered mark that they use for trade. However, they can only use the ® sign on the mark once it has been registered. It is illegal to use this sign on an unregistered mark. So, how do you do it? You could do it yourself through the National Trademark Office or you could instruct an Intellectual Property Law firm to go through the process of registering your business name and brand.

It can be a costly process but in the grand scheme of things what would cost more? A law firm that would protect you and your business brand or the overall cost of re-branding?