Marketing – Page 2 – Severn Valley Business Group
 

Tag: Marketing

Don’t let your marketing plan languish in your desk drawer.

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MAPAll too often, we write a marketing plan, breathe a sigh of relief and file it away until next year. We spend a lot of time and effort planning our holiday, so what about our business.

If this is you, you need a Marketing Action Plan from marketing2win. This is not a document to be ignored. If you are developing a new product, entering a new market, diversifying into a new sector, you need a Marketing Action Plan. Use it as a 90-day, 6 month or 12 month action plan.

Without a plan, you will arrive somewhere, at some time in the future, but will it be where you want to be at a time to suit you?
The french author Antoine de Saint-Exupéry is quoted as saying: “A goal without a plan is just a wish.”

marketing2win takes a practical approach to marketing, creating Profit from Marketing and a return on your investment.

“Whatever the size or shape of your business, marketing2win will put you ahead of your competition.”
Call me on 07837 568411 for a free, initial discussion.

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Is a SWOT analysis just another marketing gimmick?

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SWOT

“I could spend all day analysing and planning my business, but I need to be out there breaking records and signing up new clients.”

Enthusiasm for your business is a great attribute, so let’s make sure we are funnelling that passion in the right direction and we are breaking the right records; the ones that give us the best returns, the ones that are sustainable and make a profit.

For a small business or sole trader, spending a little time working on the business will be well worth the effort. If you are developing a new product, entering a new market, diversifying into a new sector, you need to know that you are equipped to succeed and there are no hidden nasties to scupper your expectations. Quantifying and measuring your internal assets (strengths and weaknesses) and being aware of the external influences (opportunities and threats) can only serve to lay a firm foundation on which to build.

Alternatively, you could always take a flyer and hope for the best.

marketing2win takes a practical approach to marketing, creating Profit from Marketing and a return on your investment.

“Whatever the size or shape of your business, marketing2win will put you ahead of your competition.”
Call me on 07837 568411 for a free, initial discussion.

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Is reinvention the solution?

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Reinvention Clock

Is the market in which you operate depressed? Are your competitors locking you out by reducing prices and are your clients and prospects looking for added value? Things are tough but consumers and businesses are still spending.

So, how can you get a slice of the action? How can you differentiate yourself from your competition? How can you get yourself noticed (for the right reasons)? How can you reassure your clients and influence your prospects?

Take a step back and look at how your customers, prospects and yes, your competitors see you. Should you batten down the hatches, bury your head in the sand and wait for the economy to change, or should you take the initiative and determine your own future.

You could make subtle changes to your visual identity. Maybe a new logo, redesigned stationery, re-skinned website, inventive vehicle livery or a fresh shop sign will create a positive impression of success and dynamism.

Take on a new product line, diversify and try looking for prospects in a different sector. Focus on a product different from the one you are known for. If you are a paint retailer, remind your customers you sell wallpaper.

Innovative modifications will reassure your customers that you are a forward-looking business – impress your prospects and confound your competitors. We all want to deal with successful people and businesses. If you look and act like a winner you will attract business. It is human nature.

You can do nothing and nothing will change. Make a small change and define your future for the better.

 Standing Still is Not an Option.

Call now for a preliminary chat on 07837 568411 or email me, james@marketing2win.co.uk

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Making the most of your testimonials

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We all know that recommendations are the best form of obtaining new business, that’s why we work so hard to obtain them. But how do our potential clients know we have them? What methods can we use to inform them?

Word of mouth is by far the most effective at getting results. However, you are not in control. You are at the mercy of the people recommending you and who can be sure they will remember you at the crucial time.

So, in order to to widen it’s reach, we ask them for a written testimonial as well, We can then become more targeted. These can be uploaded on the web via your web site or social networks as well as attached to literature or emails. They offer some endorsement to what you do, helping to boost confidence in both you and your business.

However, do people believe them? You may be an upstanding member of the Community, who would not dream of inventing a testimonial, unfortunately there are others who are not.

There is however another way! It is more believable and is now easier than ever to get in front of the client. It will easily sit on your web site, attach as a link to emails, and social networking sites. It’s called a video testimonial and thanks to You Tube is now accessible to everyone.

This is why at DAP we have developed a system to offer video testimonials, our experience in photography video and marketing combine to offer the perfect video testimonial, and because they are aimed at SME they are affordable too.

What makes a video testimonial work?

  • They should be short and to the point no more than 2 mins. “We don’t want people nodding off.”
  • They should contain important facts such as results, savings made or business growth. These grab attention.
  • Whilst I believe they should not be scripted they should be planned. This will keep people on track.
  • Finally, they need to be believable but look professional.

Example of a video testimonial from Video testimonial example

 

If you would like to find out more about video testimonials and how they could help your business grow, visit Worcestershire Video Testimonials or contact us at DAP 07803 048540 or email at info@douglasandersonphotography.co.uk

 

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A Degree of Marketing.

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If you missed the amazing presentation entitled ‘A Degree of Marketing’ on Friday 12th August 2011, don’t worry. You can simply click on the link below and spin through the slides as many times as you wish.

A Degree of Marketing

marketing2win takes a common sense approach to marketing your business, creating Profit from Marketing and a return on your investment. An initial discussion will cost you nothing but the benefits could be invaluable.

To find out how you can increase your revenue, be more profitable or encourage your clients to buy more, contact James Williams on 07837 568411 or visit www.marketing2win.co.uk

 

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