Marketing – Severn Valley Business Group

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Improve Your Marketing in Less Than 60 Seconds

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  1. Respond to a comment, post, or tweet.

Social media marketing is about engaging with your fans, followers, and customers and not just pushing your message.

  1. Add a call-to-action.

Adding a call-to-action to your offers is important in effective lead generation. You should include a call-to-action in every blog post, email message, as well as some other, less obvious places.

  1. Include a hyperlink to another page on your website.

Internal links direct your page visitors to other parts of your website. Important, because it helps your readers find more of your content that they might enjoy and find useful.

  1. Share your content.

Use social media to share your content. Facebook, Twitter and LinkedIn are some of the most effective marketing tools out there. Sharing your content only takes a minute.

  1. Bold or italicise important text on your landing page.

This is another quick way to improve your visitors’ experience when they view your pages. Effective landing pages should pass the “blink test”. Can your visitors understand your proposition or the value of your offer in less than 5 seconds?

  1. Re-word your blog post or email title.

Your email or blog post title will determine whether the recipient will ‘open’ or ‘delete’. It’s the first thing that your viewers see. If it’s not captivating, they won’t even bother clicking through to read your article.

  1. Change your ‘Submit’ button text.

The final feature of your landing page forms or call-to-action is the button your audience must click to complete a form. The default text for this button is usually ‘Submit’. Studies show that buttons labelled ‘Submit’ generate lower conversion rates than those that use other wording. Compared to ‘Submit’, ‘Click Here’ and ‘Go’ feel much more inviting and imply a lesser investment of time and effort. You could make your buttons more engaging and relevant to your offer, for example, ‘Reserve Your Webinar Seat Today!’ or ‘Download Your FREE Information Now!’


Planning For Your Holiday vs Planning For Your Business.

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According to ABTA, a third of summer holidays are sold in January and February with early bookers taking advantage of some of the travel industry’s best deals. So, have you planned your annual summer holiday? More importantly, do you have a plan for your business?

Will you carry on where you left off in 2016? Wait and see what happens? Keep your fingers crossed and hope for the best?

Would I be right in thinking that most of us want an increase in turnover? Good start, but that is the result and not a plan.

Is your business the same size and shape it was in 2016? Has anything changed? You might consider carrying out a SWOT analysis or a PEST analysis. SWOT looks at your Strengths, Weaknesses, Opportunities and Threats. A PEST analysis considers the external influences on your business, Political, Environmental, Social and Technological.

Did you achieve your goals for 2016? You could review your 2016 plan and adapt it for 2017.

So, whether you are planning your summer holiday or planning for your business you will want to be in control of your destination and your destiny.

This is a quote from Yogi Berra, one of baseball’s greatest heroes, “If you don’t know where you are going, you’ll end up someplace else.”

Aircraft Taking Off


Your Marketing Action Plan explained.

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How do you organise your annual holiday? Do you prepare a meticulous plan of action or do you take a more relaxed approach and just go where the road takes you?

If your business were a holiday, which path would you take?

Here at Marketing2win we are advocates of Marketing Action Plans, putting our future and aspirations into the hands of fate is not an option. Your Marketing Action Plan can be time framed, a 3-month, 6-month or a 9-month plan. Your Marketing Action Plan can support an initiative. Your Marketing Action Plan can take you from where you are now to where you want to be.

When you are planning, pay particular attention to the following:

  1. Your goal should be SMART, Specific, Measurable, Achievable, Realistic and Time framed.
  2. What are the desired outcomes in terms of Turnover, Profit or Emotional Gain?
  3. What are the positive and negative consequences of achieving and not achieving your aims?
  4. Define your strategic activities.
  5. List the events you need to execute to support the strategy and deliver your goal.
  6. What are the Barriers to Success?
  7. What are the Enablers to Success?
  8. What is your Definition of Success?

Remember hearing those little voices from the back seat asking, “Are we there yet?” With your Marketing Action Plan will you will know exactly where you are in the process and when you have arrived. Without a Marketing Action Plan you will end up somewhere at sometime, but will it be where you want to be?

We can’t help you with your holiday plans, but we can help you formulate your Marketing Action Plan.

Contact James Williams on 07837 568411, or visit our website.






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