Over the years we have developed a wealth of experience in building links and connections to help boost websites on the Search Engines. Using our experience we have developed our innovative and effective link building system, eLink64.
eLink64 allows us to generate a powerful link profile for your website that search engines like Google pick up and use to raise your site’s authority, and so rank it higher for the search terms that matter.
We use a combination of site types to build this profile, gaining links from established Blogs, Web 2.0 (interactive sites like Facebook and MySpace), Article Directories, Social Media Links (Twitter, Wiki sites etc.) and Social Bookmarking sites (e.g. Delicious and Digg). The graphic below represents how we use each type of site to either link directly to your website, or link to those links and boost their strength. The diversity of links strengthens the profile of your site.
Three Tier Linking
To really make these links work for your website, we make them work for each other in a three tier structure (as shown in the previous diagram). We use links from the established blogs, social bookmarking and social media sites as tier 1 links that link directly to your website.
We then create links from Web 2.0 sites, Article Directories and Forums to link to those pages on the tier 1 websites where we have placed the links to your website. In doing this we are building the strength of those links to your site. We then further build the weight of the tier 2 links by using a third tier which link to the pages where the tier 2 links were placed.
This creates a network of links, and interlinks where the most powerful type of sites link directly to your website, which are boosted in strength by links we have created in a network of cross‑linking from a diverse and wide range of website styles and content. The result is a flow of links that gain strength and power from each other and so boost your website’s ranking for the chosen targeted keywords on the search engines. With eLink64, these links are generated each month, every month.
eLink64 Link Network
The diagram below represents the link network eLink64 generates, and shows how the interlinking strategy of this system generates a highly effective link profile for your website.
RSS Feeds and Site Pinging
An important element of eLink64 is that it not just creates the links, it uses a combination of RSS feeds and ‘ping’ services, as provided by Google and other search engines.
The search engines provide ping services to allow websites to alert them of new website and pages so they can index the content quicker. eLink64 uses these services to ensure that each link created is found quickly by the search engines, and so starts to benefit your website sooner rather than later.
Each month we provide you with a spreadsheet of all the links eLink64 has generated, each link will be live so you can check them out and see how your link profile is growing each month.
You should note though that on its own eLink64 will not have the full desired effect, and your website will also need to be fully search engine optimised for the same terms that eLink64 targets.
Search Engine Optimisation
As mentioned in the previous section, to make sure your site gains the maximum benefits from eLink64 your site needs to be fully optimised for the chosen search terms. Our Website Promotion service, often called Search Engine Optimisation, looks at building your website’s ranking and visibility on the main listings with the major Search Engines.
To make sure your website gains the maximum benefit from eLink64, there are two activities we would complete, which are explained in more detail later in this document.
- Keyword Research and Competitive Analysis
- Web Page Optimisation
The overall aim for your website is to achieve great rankings in the free listings on the main Search Engines. By presenting your website in a certain way, tweaking your pages’ content as well as managing other activities, we can ensure your website will rank well for the chosen search terms. The benefit of using e64 is that we only research and recommend terms that will have a direct benefit to your bottom line. The two specific activities we recommend to compliment eLink64 are:
Keyword Research and Competitive Analysis
We can conduct comprehensive keyword research and analysis to identify the main search phrases the website should target. By analysing the search terms actually being used in over 350 million recent live searches this ensures the website is targeted to attract high numbers of suitable visitors.
During this stage we also assess how competitive each keyword is by looking at how many other web pages are specifically targeting them. This allows us to recommend the most appropriate keywords to use in the website and supply a report showing the predicated number of visitors you could receive if you were in the top three to five websites listed for each particular search term.
Web Page Optimisation
Once the most effective and popular keywords for the website have been selected, suitable pages should be worded to reflect them. Not all pages of a website need to be optimised and the overall number selected is dependent on the results from the keyword research and discussions about those results with the client.
As part of this stage, both the technical and visual design of the site is also reviewed as these help gain higher rankings and more importantly, higher conversion rates for your site.
Pages from the site are then selected and recommended for optimisation, once it has been agreed which pages will be optimised we will optimise the existing copy and submit the changes for your review. If new pages are to be optimised we would require the initial copy for us to optimise.