brand – Severn Valley Business Group

Tag: brand


Registering your brand could be one of the most important things your do for your business. Ever wondered what you would do if someone took your brand and identity away? Would you start again? or maybe cobble together what’s left?

If your like Eureka then you wouldn’t want that to be your only option. In the last 10 years, Eureka has been building a strong and professional brand that can be recognised through out the local communities not just here but around the country.



Eureka now has over 15 different ways in which to promote brand awareness. These include the website, pens, ‘post it’ notes, 3 x social media sites, literature and many more.

Leaflets     Stationary    SVBGStand

As well as using the brand for promotional aspects and literature, as shown above, Eureka also uses the branding to enable sponsorship of events and local teams.

Eureka2    WorcsWarriorsPic   Sponsorship

Any company can use the ™ sign on any unregistered mark that they use for trade. However, they can only use the ® sign on the mark once it has been registered. It is illegal to use this sign on an unregistered mark.  So, how do you do it? You could do it yourself through the National Trademark Office or you could instruct an Intellectual Property Law firm to go through the process of registering your business name and brand.

It can be a costly process but in the grand scheme of things what would cost more? A law firm that would protect you and your business brand or the overall cost of re-branding?


Photography for Business

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Otherwise called commercial or Industrial photography can be defined as a process that takes place within or at the requirement of an industrial organisation to document a production process, products, work organisation, employees or the layout equipment or culture of an organisation.

It can cover a wide variety of images including still life for product photography, business portraits of employees, new machinery or processes and architectural interior and exterior.

But why do we need it? Our image is important, it is our identity that sets us apart form our competitors. How often have you purchased a product without seeing it first? “A picture paints a thousand words” I believe is the saying. In a shop we can see the product, touch it smell it, what ever floats you boat, but when on line all we can do is see a picture and text. It is for this reason that the picture needs to attract the viewer to read the text.

Commercial photography is perceived to be  eye wateringly expensive, commercial studios are used by large organisations with large budgets and if you want a slot in the schedule you will pay for it. But it dose not need to be this way. New technology and portable equipment will now allow the photographer to travel and it is possible to offer a more personal service at a price that wont break your budget.

Douglas Anderson.

To find out more visit


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