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Networking, A Duffer’s Guide

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This is my first ever blog, having learnt how to tweet, now it is time to discover how to blog!

This week it was my turn to give the presentation, the subject was:

 Networking, A Duffer’s Guide

We started with a discussion of the various types of networking our businesses are involved with.

It was decided that there were many types of “networking” that we are involved with, including:

  • Formal breakfast type meetings
  • Seminar and training meetings
  • Membership of trade organisations and professional bodies
  • Social and sports meetings
  • Circumstantial meetings (school playground meetings)
  • Online and social media
  • Volunteering
  • Going to the pub
  • Recommendations from past clients
  • Corporate events
  • Providing talks

It was felt that many people are put off the more formal types of networking by the fear of the hard sell that can be involved with some groups.  As a group we felt that real networking is about building networks with people rather than selling to people.  We concluded that the most important things are:

  • Trust
  • Communication
  • Bringing people together
  • Networking works better for small businesses
  • It must work both ways
  • Providing good advice

We then had a discussion on the best way to make introductions at large networking events and came to the conclusion that going to events with people you know, so you can make introductions.

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Making the most of your testimonials

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We all know that recommendations are the best form of obtaining new business, that’s why we work so hard to obtain them. But how do our potential clients know we have them? What methods can we use to inform them?

Word of mouth is by far the most effective at getting results. However, you are not in control. You are at the mercy of the people recommending you and who can be sure they will remember you at the crucial time.

So, in order to to widen it’s reach, we ask them for a written testimonial as well, We can then become more targeted. These can be uploaded on the web via your web site or social networks as well as attached to literature or emails. They offer some endorsement to what you do, helping to boost confidence in both you and your business.

However, do people believe them? You may be an upstanding member of the Community, who would not dream of inventing a testimonial, unfortunately there are others who are not.

There is however another way! It is more believable and is now easier than ever to get in front of the client. It will easily sit on your web site, attach as a link to emails, and social networking sites. It’s called a video testimonial and thanks to You Tube is now accessible to everyone.

This is why at DAP we have developed a system to offer video testimonials, our experience in photography video and marketing combine to offer the perfect video testimonial, and because they are aimed at SME they are affordable too.

What makes a video testimonial work?

  • They should be short and to the point no more than 2 mins. “We don’t want people nodding off.”
  • They should contain important facts such as results, savings made or business growth. These grab attention.
  • Whilst I believe they should not be scripted they should be planned. This will keep people on track.
  • Finally, they need to be believable but look professional.

Example of a video testimonial from Video testimonial example

 

If you would like to find out more about video testimonials and how they could help your business grow, visit Worcestershire Video Testimonials or contact us at DAP 07803 048540 or email at info@douglasandersonphotography.co.uk

 

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Whilst Social Media technology is new, using it to market your business is based on the same marketing techniques business have used for centuries, however it is using these new technologies to develop these techniques to new levels that is bringing Social Media as a marketing tool to the fore.

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