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Making the most of your testimonials

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We all know that recommendations are the best form of obtaining new business, that’s why we work so hard to obtain them. But how do our potential clients know we have them? What methods can we use to inform them?

Word of mouth is by far the most effective at getting results. However, you are not in control. You are at the mercy of the people recommending you and who can be sure they will remember you at the crucial time.

So, in order to to widen it’s reach, we ask them for a written testimonial as well, We can then become more targeted. These can be uploaded on the web via your web site or social networks as well as attached to literature or emails. They offer some endorsement to what you do, helping to boost confidence in both you and your business.

However, do people believe them? You may be an upstanding member of the Community, who would not dream of inventing a testimonial, unfortunately there are others who are not.

There is however another way! It is more believable and is now easier than ever to get in front of the client. It will easily sit on your web site, attach as a link to emails, and social networking sites. It’s called a video testimonial and thanks to You Tube is now accessible to everyone.

This is why at DAP we have developed a system to offer video testimonials, our experience in photography video and marketing combine to offer the perfect video testimonial, and because they are aimed at SME they are affordable too.

What makes a video testimonial work?

  • They should be short and to the point no more than 2 mins. “We don’t want people nodding off.”
  • They should contain important facts such as results, savings made or business growth. These grab attention.
  • Whilst I believe they should not be scripted they should be planned. This will keep people on track.
  • Finally, they need to be believable but look professional.

Example of a video testimonial from Video testimonial example

 

If you would like to find out more about video testimonials and how they could help your business grow, visit Worcestershire Video Testimonials or contact us at DAP 07803 048540 or email at info@douglasandersonphotography.co.uk

 

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