Marketing Action Plan – Severn Valley Business Group
 

Tag: Marketing Action Plan

Planning For Your Holiday vs Planning For Your Business.

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According to ABTA, a third of summer holidays are sold in January and February with early bookers taking advantage of some of the travel industry’s best deals. So, have you planned your annual summer holiday? More importantly, do you have a plan for your business?

Will you carry on where you left off in 2016? Wait and see what happens? Keep your fingers crossed and hope for the best?

Would I be right in thinking that most of us want an increase in turnover? Good start, but that is the result and not a plan.

Is your business the same size and shape it was in 2016? Has anything changed? You might consider carrying out a SWOT analysis or a PEST analysis. SWOT looks at your Strengths, Weaknesses, Opportunities and Threats. A PEST analysis considers the external influences on your business, Political, Environmental, Social and Technological.

Did you achieve your goals for 2016? You could review your 2016 plan and adapt it for 2017.

So, whether you are planning your summer holiday or planning for your business you will want to be in control of your destination and your destiny.

This is a quote from Yogi Berra, one of baseball’s greatest heroes, “If you don’t know where you are going, you’ll end up someplace else.”

Aircraft Taking Off

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Your Marketing Action Plan explained.

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How do you organise your annual holiday? Do you prepare a meticulous plan of action or do you take a more relaxed approach and just go where the road takes you?

If your business were a holiday, which path would you take?

Here at Marketing2win we are advocates of Marketing Action Plans, putting our future and aspirations into the hands of fate is not an option. Your Marketing Action Plan can be time framed, a 3-month, 6-month or a 9-month plan. Your Marketing Action Plan can support an initiative. Your Marketing Action Plan can take you from where you are now to where you want to be.

When you are planning, pay particular attention to the following:

  1. Your goal should be SMART, Specific, Measurable, Achievable, Realistic and Time framed.
  2. What are the desired outcomes in terms of Turnover, Profit or Emotional Gain?
  3. What are the positive and negative consequences of achieving and not achieving your aims?
  4. Define your strategic activities.
  5. List the events you need to execute to support the strategy and deliver your goal.
  6. What are the Barriers to Success?
  7. What are the Enablers to Success?
  8. What is your Definition of Success?

Remember hearing those little voices from the back seat asking, “Are we there yet?” With your Marketing Action Plan will you will know exactly where you are in the process and when you have arrived. Without a Marketing Action Plan you will end up somewhere at sometime, but will it be where you want to be?

We can’t help you with your holiday plans, but we can help you formulate your Marketing Action Plan.

Contact James Williams on 07837 568411, james@marketing2win.co.uk or visit our website.

 

 

 

 

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Don’t let your marketing plan languish in your desk drawer.

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MAPAll too often, we write a marketing plan, breathe a sigh of relief and file it away until next year. We spend a lot of time and effort planning our holiday, so what about our business.

If this is you, you need a Marketing Action Plan from marketing2win. This is not a document to be ignored. If you are developing a new product, entering a new market, diversifying into a new sector, you need a Marketing Action Plan. Use it as a 90-day, 6 month or 12 month action plan.

Without a plan, you will arrive somewhere, at some time in the future, but will it be where you want to be at a time to suit you?
The french author Antoine de Saint-Exupéry is quoted as saying: “A goal without a plan is just a wish.”

marketing2win takes a practical approach to marketing, creating Profit from Marketing and a return on your investment.

“Whatever the size or shape of your business, marketing2win will put you ahead of your competition.”
Call me on 07837 568411 for a free, initial discussion.

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